interaction magic

Interaction Magic is me, George Cave.

I invent and prototype the future of product interaction.

How? By diving deep into technology and engineering without ever losing sight of the experience.

Serious and silly, my projects mix play, emotion and magic alongside rigorous technical execution. I collaborate with agencies, in-house teams and curious individuals. From a few days to a few years.

Let's talk

“a soldering iron in one hand and a 5 year vision in the other”


a prototype everything attitude

Designers bring concepts, but struggle transforming them from a sketch to the real world. Engineers execute the vision, but often miss the understanding of why people behave the way they do. This is the gap I bridge. The engineer that designers like to work with.

Experience prototyping is at the core of every project: building, feeling and living an idea years before you believed you could.

To get there I blend futures thinking, business strategy, creative engineering, hardware UX, interaction R&D and plenty of professional Arduinoing.

See my latest ideas,
browse some silly projects
or get in touch.